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Wildfires: why media coverage doesn’t always make the climate connection
Matched: climate
Wildfires have multiple overlapping causes — weather, land use, and long-term climate change — making media framing difficult. Journalists often focus on immediate, local factors like dry conditions or human ignition rather than linking fires to broader climate trends. Editors, deadlines, and audience expectations all shape what gets emphasized, meaning the climate connection is frequently underplayed or omitted entirely.