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Correcting climate ‘misperceptions’ may not boost climate action
Matched: climate
Studies suggest people underestimate how much others support climate action, while overestimating actual behaviours like reducing flying. Researchers hoped correcting these misperceptions would motivate greater action. However, new evidence indicates such corrections have little effect on people's own intentions or behaviours, suggesting that addressing false beliefs about social norms may not be an effective tool for driving climate action.